MakeMyTrip Announces New Tagline: Dil Toh Roaming Hai

​Wanderlust (n.) A strong desire or urge to wander or travel and explore the world.

Humans were never meant to stay in one place or follow the same routine every day. If we did, we would have roots instead of feet! To travel is to understand one’s existence.Travel allows you to experience and experience is what defines you. Travel where your dil wants to go, for that’s the only way you can truly live.

 

 

Introducing MakeMyTrip’s New Brand Positioning: Dil Toh Roaming Hai

From being a pioneering online travel agency in India that provides unforgettable holiday memories for travellers, MakeMyTrip is now gearing up to be a travel partner and a company which inspires people to travel.

Why this shift, though? Well, holidays were mostly about fun earlier and used to be an annual event for families. But this is no longer true. In recent times, a holiday has become part of a person’s lifestyle. Like financial and career ambitions, people today have ‘holiday ambitions’ and give equal importance to planning holidays. They see a holiday as a way of living life, doing something out of the ordinary, exploring new places. In today’s day and age, Planning holidays have become events in themselves.

This is where MakeMyTrip’s new tagline – Dil Toh Roaming Hai – comes in. It focuses on the desires of the heart, a little voice that motivates a person to start fulfilling his/her travel dreams and live life to the fullest.

With inspiration, encouragement and stronger customer connect, MakeMyTrip can play a pivotal role in fulfilling a person’s travel ambitions. And of course, making less-frequent travellers to give in to their wanderlust (we only live once, right?)

There will be exciting times ahead for MakeMyTrip and customers like you! With a multitude of offerings, you will experience leisure travel like never before.

Put on those boots, get going and travel the world. After all, dil toh roaming hai!