FESTIVALS & EVENTS

Going Fashionable in Amritsar

Bhawna Grover

Last updated: Apr 3, 2017

All roads lead to Amritsar this January as the mother of all fashion events in Punjab kicks off. It’s time for the Punjab Fashion Week 2013, one of the biggest fashion weeks in India, to be held in Amritsar on the 10th and 11th of January. The B2B cum B2C event will showcase the best of Indian and Punjabi fashion and play host to a range of famous designers from Punjab and across India. Watch out for prominent names in fashion - Rocky S, Prerna Bhardwaj, Prashansa Shah and Ashish Tagra. These designers are on top of their game and have dressed Bollywood luminaries like Amitabh Bachchan, Hrithik Roshan, Kareena Kapoor and Sonam Kapoor among a whole host of others. If you are looking for some local flavor, you can find great designs in clothes, lifestyle products and jewelry from Khurana Jewelry House, Maahi Design by Mukesh Mehra, Rattan Saris, Adam and Eve and Interior Planet. Apart from these well-known names, Punjab Fashion Week will also see the launch of new labels and products, making it a great platform for promoting new talent from Amritsar. Excited? Well so are we. And that’s why the best place to be this January is Amritsar. What’s in it for me? Expect thick crowds at the impressive Hotel Mohan International that will be home to the Amritsar block of the fashion week in India’s grain bowl. The two-day extravaganza will start mid morning and go on late in to the night so choose the events and shows you want to attend very carefully. This will be a great opportunity for those who want to display their wares at the fashion week and you could choose from stall sizes and spend according to your budget. Want to participate in all the three cities where the Punjab Fashion Week will be held in? Then book your stalls for Chandigarh, Jalandhar and Amritsar and save more money! Still wondering why you should participate in the event? For starters, if you are looking to enhance your wardrobe with the best of designs then the sheer variety on offer would have you spoilt for choice. Whether you’re looking for designer lehengas and salwar suits or for fashion jewelry, footwear and other accessories – the event will feature them all in one place. If you are an exhibitor, well where else would you find such a humongous group of shopaholics, and promotional backing across so many different forms of media – print, local TV channels, outdoor publicity and radio. The event is managed by Global Campus Media, who have more than a decade’s experience in organizing such trade fairs. So, if you are in Amritsar this January, make sure you find your way to Hotel Mohan International, and if you are anywhere else, book your flight or train tickets and get your hotels confirmed, because Amritsar is your destination for the New Year.